HopShop

About us

It was never really about the clothes.

It started as a rail of secondhand clothes in one house in Jaipur. It is a few thousand people across the country now. This is how that happened, in the founder’s words.

01

It wasn't planned

I was obsessed with clothes. I bought pieces off friends, brought them back to Jaipur, and sold them out of my house. No business plan. No name yet.

A guest holding up two full "Keep Thrifting" haul bags on the lawn at an outdoor edition.

I invited 10 or 15 people off my Instagram to come and shop the rail. Everything I made went straight back into buying more clothes. Then I did it again. Edition after edition.

A guest in sunglasses at a rooftop edition, racks and stalls behind them in the evening light.
The cafe floor mid-edition, racks along the wall, a jewellery table, friends browsing.
A hand-lettered HopShop poster reading "Come shop, eat, drink and socialise", propped up outside the cafe on the day of an early edition.
02

Then I opened it up

Then I thought, why not bring in a couple of local brands. So I did. I invited a bakery too, because if people are already in the room you may as well give them a reason to stay in it.

A group of friends huddled around a table of art prints and stickers at a cafe edition, phones out, picking through the sheets together.

That is when I clocked it. Nobody was there only for the clothes. They were hanging around, meeting people, finding brands they had never heard of. A little community, forming in my living room.

A guest at a cafe edition in a thrifted graphic tee and cargo skirt, iced coffee in hand.

And then my house was not big enough. We moved to a cafe. Then another cafe. Then restaurants. Then clubs. We added games and after parties. Some nights ran to thousands of people.

A tray of handmade beaded jewellery, charms and art prints from one of the stallholders.
03

It was never really streetwear

Somewhere in there the clothes stopped being the reason. It was the people. The conversations, the friendships, the feeling of being in on something. That is when I knew what HopShop actually was.

A crowd pressed up against the venue gates waiting to get into a HopShop night, security holding the entrance.

Which is why it keeps changing shape. If in three years this crowd would rather do sunrise walks or a film screening than a club, that is what we will run. The format moves. The room stays.

Hands in the air on a packed dancefloor at night, HopShop wristbands on every wrist.
Four friends posing together at a HopShop night, drinks in hand.

The format moves. The room stays.

Getting in

  1. 01

    Ask

    Every night is invite only. You ask, and we look at who is asking. Your city, your vibe, and who you would bring with you.

  2. 02

    Get your pass

    If you are in, a QR pass lands in your email. Share your link, bring a friend, move up the list.

  3. 03

    Show up

    Scan in at the door. What happens after that is between you and the dancefloor.

See what is on